Estee Lauder Bronze Goddess Bronzer is the ISH. For real. This is the one and only bronzer I've gone to EVERY DAY for the past 7 years. It has the perfect amount of color that is very natural looking. The color I get is called "Soft Matte". It runs about $30, but its HUGE and usually lasts me at least a full year if I don't drop it.
Thankfully, there is no glitter or shimmer in this color. (I always thought that looked awful/fake/young and juvenile on people.) The best part about it is you can layer more on during the summer if you want more color, or just a little bit for everyday during the winter months. Needless to say, I will be FOREVER thankful to my best friend, Alex, who recommended this to me while we were in college. I've never used another bronzer since!